I started Primary Accounts because I saw a genuine need for bookkeeping and accounting services that truly understand rural business.
Farming is demanding. Your time is valuable. It makes sense to spend your working hours doing what you do best — and leave the financial side to someone who can complete it efficiently, accurately, and in a way that improves your profitability.
Up-to-date financial reporting isn’t just about compliance. It gives you clarity, confidence, and better decision-making.
My Farming Journey
Bookkeeping for dairy farmers isn’t just something I studied — it’s something I’ve lived.
Over 20 years, my family and I worked our way through the dairy industry:
- Dairy Farm Management
- Lower Order Sharemilking (LOSM)
- 50/50 Sharemilking
- Farm Ownership (achieved in 2011)
We farmed in Northland, the West Coast, Canterbury, and Golden Bay, managing herds ranging from 190 to 1,700 cows.
We have now sold our dairy farm, but that journey shapes everything I do today. I understand milk payouts, livestock values, seasonal cashflow pressure, growth planning, and the realities behind the numbers.
I genuinely believe farm ownership is still achievable if that’s your goal — and I love working alongside clients as they move through the ranks and build their own future.
More Than Just Compliance
Yes, I’ll look after your GST, tax returns, payroll, and financial statements.
But I also:
- Help you understand your numbers
- Answer your questions quickly and clearly
- Support you through growth stages
- Offer practical advice as you work toward your goals
You’re not just getting bookkeeping. You’re getting someone who understands the industry from the inside.
Qualifications and Achievements:
2003 – National Certificate in Agribusiness Management for Business Planning and Financial Management
2003 – 2018 – Over this time we have Managed, LOSM, 50/50 Sharemilked and Owned our own farm in Northland, West Coast, Canterbury and Golden Bay. Herds from 190 cows to 1700.
2004 – Introductory accounting course
2016 – Certificate in Bookkeeping
2016 – XERO Adviser Certification
2017 – FAME, Farm Accounting Made Easy
2017 – FIGURED – Certified Adviser
2017 – XERO Payroll Certified
2017 – Taxation Toolkit for Accountants
2017 – Tax Agent, Inland Revenue Department
2018 – ATAINZ – Certificate of Educational Compliance
2019 – Open Polytechnic – Certificate in Accounting, 94%
2019 – Diploma in Accounting
Why Clients Work With Me
I understand that bookkeeping and accounting isn’t for everyone. On farm, it’s easy to get busy and push paperwork to the bottom of the list.
But when your books are done properly:
- You know you’re claiming what you’re entitled to
- You reduce stress
- You save time
- You get accurate financial information
- You make better business decisions
Outsourcing your bookkeeping isn’t a cost — it’s an investment in clarity and growth.